A New Colour is the new ammonia-free permanent colouring system by Davines, designed and formulated to offer total coverage and perfect lifting.
A New colour is an extremely versatile and a complete system which provides full coverage of white hair and it can darken and lighten up to three levels.
Benefits of ANC:
- Extraordinarily velvety, intense and multi-faceted colours
- Uses natural anti-oxidants for long-lasting, shiny colours
- Ammonia free, for an odorless and pleasant application
- Delicate formulas for smooth and hydrated hair
- Complete, simple and versatile system
Active ingredients to this colouring system include Carotenoids , Melanin, and Monoethanolamine (MEA) which is a liquid substance, soluble with water and biodegradable.
A New colour bleaching powder can lift up to 7 levels and does not contain any ammonium persulfates (thus it is ammonia-free). It has very low volatility and ensures a controlled lightening process. It also contains a blue pigment for an anti-yellow effect.